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Create and strengthen the collaboration among educators, meeting planners, hospitality and travel firms, cultural organizations and government to expand the use of African American heritage in educational curriculum, tourism and community development efforts (economic/business development). Build awareness of African American heritage and promote its use for revenue generation opportunities in Virginia.
- Define & Establish Market Category
- Enhance Product Knowledge
- Stimulate Heritage Tourism Awareness
- Generate Recognition for AAHA! VA
- Consumer Acceptance - Industry Creditability
- Expand Distribution Channels
- Elevate Heritage Tourism Production Capacity
- Inspire Content Development
- Research Market Trends and Patterns
- Promote Technical Assistance and Expertise
- Support Infrastructure Development
- Quality Control
Arts
& Cultural
Neighborhoods/Communities
Venues/Sites
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